HECA Webinar: Refocus and Reenergize - Business Practices To Find Your Why As An IEC
Tuesday, October 21, 2025 (1:00 PM - 2:00 PM) (EDT)
Description
Join us for a session that will take IECs through several exercises to refocus and reenergize their practices. The presentation will cover three steps to help the participants refocus, including developing a clear marketing message, identifying their ideal customers, dissecting their customer experiences, and determining the customers they don't want to work with. Next, the session will review three business practices to reenergize IECs and their companies, including determining their value proposition, reevaluating their brand, and redefining their pricing. Participants will leave the session with multiple resources, including videos, articles, self-assessment tools, and eight worksheets to help them apply what they learn.
Guest
Katherine Price
IEC, College Mindset
HECA Member
Since 2009, Katherine Price, founder of College Mindset, has assisted hundreds of students through the college admissions process. She previously worked in admissions at Babson College and as an application reader for Boston College. Having read thousands of applications, Katherine understands how to create an intentional application strategy.
Katherine also shares her knowledge and experience by mentoring new Independent Education Consultants (IECs) and guiding them through business and college counseling strategies. She is passionate about helping new IECs launch and build their practices to become entrepreneurs with an educator mindset. In the Business of Educational Consulting course, she teaches new practitioners the logistics of running a business. She also helps more experienced IECs redefine their purpose through an advanced business course. Both courses are available through the UCLA College Counseling Certificate Program.
Katherine earned her M.A. in Higher Education Administration from Boston College and her B.A. from the University of San Diego. She also earned the designation of Certified Educational Planner (CEP). Katherine is a former Chair of the College Consultants of Colorado. She is also a member of NACAC, RMACAC, College Consultants of Colorado, and HECA.
Click here to register
After registering, you will receive a confirmation email with a link to access the webinar.
For those who are unable to attend, we will have a recorded video available for viewing from the HECA Info Hub.
This is a FREE live webinar for HECA Members