HECA Webinar | Essay Coaching as a Business Builder
Wednesday, February 4, 2026 (1:00 PM - 2:00 PM) (EST)
Description
Essay coaching can be a business builder or a source of stress. In this interactive session, essay coaching expert and Wow CEO Susan Knoppow will help you evaluate your strengths and make business-minded decisions about how to handle your essay load. We'll talk about how and when to offer group workshops, whether you should outsource essay coaching, and how to leverage training and resources to make the most of your time and expertise.
Guest
Susan Knoppow
CEO and Co-Founder, Wow Writing Workshop
Susan Knoppow is CEO and co-founder of Wow Writing Workshop, where she created the Wow Method - a simple, ten step process for writing college essays. A former executive speechwriter and copywriter, Susan is also a published poet and essayist. She holds a BA in Psychology from the University of Michigan and a Master of Fine Arts in Writing from Vermont College. When she's not running Wow, Susan likes to garden, cook, and go on adventures with her husband and their dog, Luna. She has three adult children who are all talented writers as well.
Click here to register
After registering, you will receive a confirmation email with a link to access the webinar.
For those who are unable to attend, we will have a recorded video available for viewing from the HECA Info Hub.
This is a FREE live webinar for HECA Members